The Analog Resurgence?


The Analog Resurgence?

In 2023, something extraordinary happened: vinyl records outsold CDs for the first time in three decades. Accompanying this phenomenon, photographic films are experiencing an unexpected boom, prompting manufacturers to ramp up production to meet the demand. We find ourselves in an era where the analog seems to want to make a strong comeback, but is it a genuine rebirth or just a nostalgic fling?

I fondly remember my days as a photography student in the late '90s. For me, the advent of digital photography was like a superhero that exponentially reduced production times. But now, I learn that sales of photographic film have skyrocketed, leaving manufacturers struggling to meet the demand. Does this mean we are reliving the photographic past?

The truth is that photography did not kill painting, and although ships are now propelled by engines, there are still those who prefer to sail. Will the same happen with the analog world? Are we experiencing a kind of analog renaissance?

Were we happier with our small collection of music and our 36-shot film rolls?

On the other hand, Spotify bombards us with a massive music offer. In my case, this has generated some apathy. I miss "my music," my records, the excitement of collecting physical objects. But honestly, I wouldn't trade Spotify for my old cassette tapes.

In recent months, there have been moments when I thought about dusting off my old analog camera and returning to the development process. But the reality is that, after 5 minutes of reflection, I remember how tedious it all was, and the desire fades immediately.

Vinyl records have become collector's items, an investment not everyone can afford, turning analog into something elitist. This contrasts with the democratization that digital has brought to the world, allowing everyone to access a large amount of media affordably.

We are flooded with music, videos, images... Were we happier with our small collection of music and our 36-shot film rolls? Sometimes I wonder if this digital abundance has made us lose our connection with what we consume.

The return to analog seems to be a nostalgic journey for some, an elitist sport for others, and for many, simply a step back in time. Will we be using rotary phones and carrying our developed photos in a cardboard folder in a few years? Who knows, but for now, let's continue to enjoy the diversity and debate between analog and digital!